True Society’s Fitzroy store fills a bright warehouse of nearly 1000 square metres at 93-97 Webb Street. On the racks are gowns from Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street, along with bridal accessories.
Sizes run up to 30 for trying on in store, and many gowns can be ordered up to size 36. There are roomy fitting rooms with three-way mirrors and seating for family and friends, and an off-the-rack selection for brides who want to take a dress home the same day.
Please mention that you found them on Melbourne Local Guide.