SARA began with a trip to a fabric shop. In 2015 the founder and her mother bought ten shades of fabric to make their own hijabs, but her mother fell ill and passed away before they could take it further. Three years later she picked the idea back up and named the business SARA Hijabs, after her mum, launching with ten shades like the ones they had chosen together.
Two years in, it became SARA the Label, and the range grew from hijabs to jilbabs, abayas, menswear, kidswear and accessories. The focus is on ethical, sustainable production at a fair cost.
Please mention that you found them on Melbourne Local Guide.